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Your Label Here

Custom Gummies

Custom gummies are gummy supplements formulated to your specification: your choice of actives, dosage, flavor, and base. Your Label Here handles formulation, production, label printing, and bottling in our FDA-registered Cincinnati facility, with independent third-party testing, so a new product comes from one manufacturer instead of several coordinated vendors.

Your Label Here was founded in 2019 by former client-side supplement brand owners who built it to fix slow quotes, opaque pricing, and missed timelines. A new custom formula needs an honest process and independent testing, not a rushed number. Formulation, production, label printing and bottling run under one roof, so you are not coordinating separate vendors.

What are custom gummies?

Custom gummies are a supplement formulated to your specification, rather than a stock product with your label on it. You choose the active ingredients and their dosage, the flavor, and the gummy base, and color and shape are worked out during formulation. That control lets you launch a product built around your own idea. In exchange, a custom formula adds a formulation and testing stage before production begins. Sold under your brand, a custom gummy is what the industry calls a private label gummy.

Custom, modified, or white label?

Gummy projects fall into three routes, and the route sets your timeline and how much of the formula you control. The terms below mean the same thing on every Your Label Here page.

Custom (private label)ModifiedWhite label
Starting pointA formula made to your specificationA proven stock base, adjustedA proven stock formula, unchanged
What you controlActives, dosage, flavor, baseActives, dosage, or flavorYour brand and label
Formulation stageYesPartialNone
TimelineQuoted per projectQuoted per projectStock and white-label formulas can start production within 24 hours

Choose custom when your idea needs its own formula. Choose modified when a stock base is close but needs a different dose or flavor. Choose white label when speed matters most.

How custom gummy formulation works here

Custom gummy formulation runs as a structured process, then production. You share your product concept, target actives, and audience. Our formulation team builds the formula to your specification and confirms it with you before production. We then source ingredients in-house, produce the gummies, bottle them, and apply your label. Independent third-party labs test ingredients coming in and finished product going out. Fulfillment is available through our partner Delivery Group, which integrates with Amazon Fulfillment, Shopify, WooCommerce, BigCommerce, Magento, and ClickBank.

  1. Share your product concept, target actives, and market.
  2. Formulation to your specification.
  3. Confirm the final formula and label plan with you.
  4. In-house ingredient sourcing and production in our Cincinnati facility.
  5. Independent third-party testing of ingredients in and finished product out.
  6. In-house label design, printing, and bottling, then optional fulfillment.

What can you customize in a gummy?

The levers below define a custom gummy. Each is decided during formulation, and what is achievable for your formula is confirmed with your quote.

The base matters early, because it shapes which dietary claims your label can carry, and a pectin base is the route for vegan positioning. For the full comparison of pectin and gelatin, see our gummies page.

What makes an active hard to put in a gummy

Not every ingredient behaves well in a gummy, and it is better to know that before you commit. Common hurdles in the industry include:

Formulation is where these questions get answered for your specific actives. If an ingredient is a poor fit for a gummy, standard capsules or tinctures may suit it better, and we make both. See encapsulation or our products page.

Quality testing and compliance

A new formula deserves careful checking. Your Label Here operates an FDA-registered facility in Cincinnati. Independent third-party labs test ingredients coming in and finished product going out, and the specific tests for your formula are confirmed with your quote. Checking at both ends is how an ingredient problem gets caught before it reaches a finished run. Plan your label claims alongside the formula, too: structure/function claims are allowed with the DSHEA disclaimer and a notification to FDA within 30 days of marketing, while disease claims are not. You are welcome to tour the facility and see the process in person.

Timelines, minimums, and pricing

Because custom gummies use a formula built to your specification, the timeline is quoted per project. It depends on formulation, ingredient sourcing, and testing, which vary by formula. Minimums are also quoted per project, and we work with first-time brands through high-volume sellers. Pricing is transparent: what we quote you is what you'll pay, and we will review a competitor's invoice and work to match or beat it. If you need to move quickly instead, stock and white-label formulas can start production within 24 hours of a confirmed order.

Frequently asked questions

Can you put a specific active, like ashwagandha or melatonin, in a custom gummy?

Send us your target actives and dose. Whether a specific active suits a gummy at your dose is assessed during formulation and confirmed with your quote, so you know before production whether a gummy or another format is the better fit.

What is the difference between custom, modified, and white label gummies?

Custom means a formula made to your specification. Modified means a proven stock base with adjusted actives, dosage, or flavor. White label means a stock formula under your brand, unchanged. Custom gummies sold under your brand are private label gummies.

Which ingredients are difficult to put in a gummy?

Actives that need a large dose, taste strongly bitter, or are sensitive to heat and moisture are the usual challenges. Formulation is where we tell you honestly whether an active fits a gummy, needs a different format, or requires a change to the formula.

Can I choose the flavor, color, and shape of a custom gummy?

Flavor, color, and shape are part of the formulation conversation, along with the base and dietary options. What is achievable for your formula is confirmed with your quote, so you know exactly what you are getting before production.

What should I bring to a custom gummy brief?

Your product concept, target actives and dose, intended customer, the claims you hope to make, and any dietary standards you need, such as vegan or sugar-free. Also say whether you want bulk gummies or bottled, labeled units.

How long do custom gummies take to make?

The timeline is quoted per project, because a custom formula depends on formulation, ingredient sourcing, and testing that vary by product. Stock and white-label formulas can start production within 24 hours of a confirmed order if speed is the priority.

Last reviewed: 6 October 2026

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